A Full Time Blogging Income — When Can You Quit Your Day Job?

Every blogger has a price point.

No, not a point at which they’d sell (although they might have that also!) but a blogging income price point. The point at which their blog is officially a full-time job. This is the point at which they can quit their full-time job or make another drastic professional change (like having their working spouse now stay at home and help with the blog business).

One of my favorite bloggers, Amy, has stated that her 2011 goal is to bump up her blogging income from a part-time one to a full-time one. But what is full-time in her mind may be different in your mind — or mine, as I asked her below on her Facebook wall:

Screen shot 2011-03-25 at 7.16.54 PM

Just like you’ll never meet your goals if you don’t set them first, you’ll never become a full-time blogger if you don’t have a price point in mind.

Do you have a blogging income price point?

In trying to find out what others thought, I circled the web. Here’s what some think:

  • John Chow – who likely now makes over seven figures a year – has a post back from 2006 where he says that $1,800 a month is “a pretty good part-time income”.
  • Darren Rowse of ProBlogger – who now does make more than seven figures (as he showed in one of his presentations at BlogWorld this year) once wrote a post saying that for some people $30,000 a year is a full-time income.
  • When Blogging with Amy asked some other bloggers what they made each year here, at least one who claims to be full time reported between $2,000-$3,000 in monthly earnings.

Depending on if you agree or not with some of the conclusions from others, you likely have a number in mind. Perhaps it’s the amount you or your spouse makes currently working outside the home. This number is not your income price point. Thus, you don’t have to wait until you get there to quit your full-time job. In fact – if you do this you might be waiting forever because you’d never have the time to take your blog to the next level!

I’ve heard Dave Ramsey talk before about the idea that when you are trying to make your side-business your full-time job, there is a point at which you have to actually quit the full-time job so you can make the side-business flourish to its full-time potential. (If you’re a stay-at-home mom trying to make a full-time work from home job, think of a similar sacrifice — say, cutting back on your husband’s hours to help you facilitate your business.)

I’ve heard Dave say before that reaching a certain percentage of your full-time income with your side business is the way to determine when you can leave that day job. So, let’s say I make $70,000 a year in my day job. I decide that I won’t quit my day job until I make 70% of that in my side income. Thus, I would need to make $49,000 before taxes on my blog before I quit my day job. This makes perfect sense.

However, I think there is another way to find the number that will get you out of a day job you don’t like much sooner.

I recommend you quit your day job when your side income reaches a certain percentage of your blogger income price point (the point at which you’ll quit your day job).

Let’s break it down:

Do you really need the $70,000 a year your outside job pays you, or could you make it on less? It’s time to pull out that calculator and start looking at all the costs that families often consider when they wonder if they can really afford to keep one parent at home. What are all the costs involved in your commute, your office clothes, your office lunches? Do some paring down and you might easily find that your blogger price point is $50,000, not $70,000. If I need to make 70% of that ($35,000 before taxes) I’ll be quitting my day job a heck of a lot sooner.

I’d say that if you’re at close to 70% — and are optimistic — you are ready to go.

So, what is your price-point?


  1. Cora says:

    So you think 30K is the baseline? I’m not sure that is enough for most to quit their day jobs/make a radical change in their current working lives and stay at home….


    • Claire says:

      It’s a wild guess, but not a crazy way. I’m gonna go out on a limb and say that 30K is a base line —

      It would be helpful for people to give their price-point numbers.

  2. Thank you for the informative blog. I am a new blogger and I would be happy to be making any amount of money since I am unemployed. Thanks for the tips!

  3. elizabeth says:

    I find it interesting that Blogging and how much people make doing it is still such a big secret where no one wants to say what they make.
    It makes me wonder how many are very underpaid because they don’t know what to start at.

    • admin says:

      Elizabeth — that’s hysterical! (And so true…) I think I’ve read some critiques of mommy-blogs that mention something similar. Like, if we can’t talk about our salaries does it really mean that they are THAT bad?!!

  4. Angela R says:

    Well, full time to me would be at least what I was earning in my desk job, which was just over $40K a year or $3,333/month. After a couple years in, I’m about halfway there. I hope to have fully replaced it in a couple years and am considering different monetization strategies this year.

    I quit my office job to be at home with the kids, so there isn’t a point when I’m going to quit a job, but having more of a full time wage would help us continue to make it while doing something I love.

    I think full time will mean different things to different people, for sure.

    • admin says:

      Thanks for being candid Angela! The Coupon Project is a couple years old — or did you have another blog before that? Do you find your income growing steadily with traffic, or is it in spurts?

      So now you’re *not* working outside the home and are focused on the blog, right?

      • Angela says:

        Hi sorry for the LONG delay. ;) I just noticed your response.

        The Coupon Project is a couple years old, yes. No other blog or blogging experience prior to that, however I did have about three years experience as a freelance writer (which I also have made money doing). My income really varies, but on a whole, it’s been a steady rise. After a year in, I was making about $300/month, two years in, it’s about 4-5 times that, depending on the month. Around the holidays was very good for me, too. I am currently receiving about 90,000 hits per month, if that helps.

        My traffic and income have risen, but the longer I’ve been at this, the better I’ve gotten at knowing what sort of monetization techniques work and which don’t (for me, at least). It’s also extremely important to focus on traffic growth!! (And this comes from quality content.) Even a well laid monetization strategy will do you no good if you have no visitors.

        I don’t work outside the home and am hoping this will continue to pay off for me so I don’t have to return to the office once my kids are in school. I also earn a few hundred a month as a freelance writer. I blog for clients, do resumes, and have experience writing proposals, ads, and webcontent.

        Let me know if you have other questions. I know this is an extremely tricky topic to navigate and I know how frustrated I was in finding information when I first started out. I hope my story encourages folks you can do this!

  5. Jennifer says:

    The amount of time it takes to dedicate a blog to making any real income is just as hard and time-consuming as opening up your own store. To me, it seems harder because you’re dealing with earning a couple of cents per click on your ads. $30,000 a year seems incredible, especially in my blogging world which is money-saving blogs.

    I like what I do and if I earn a little extra money on the side, that’s fine. But for me personally, I don’t have enough hours in the day now, making my blog a full-time work venture isn’t feasible.

    • admin says:

      Hey Jennifer — How old is the bargain sleuth? Although the deals blog category does have a lot of players in it, if you offer something unique (your voice can be the unique element — it doesn’t have to be a unique type of deal, say) you can find a readership to make it happen.

      I remember Carrie of Money Saving Methods once writing that she was able to average around $2,000/month with 1,000 hits a day. If the readers care about you and trust your recommendations — it can work!

      • Jennifer says:

        I coming up on my first anniversary. It’s BECAUSE there are so many deal blogs that I try to keep mine as local as possible (within 100 miles) but also mention online deals, too. I knew when I decided to do that it would limit my audience and prevent me from making a ton of money.

        If others can do that and are willing to put in the amount of time it takes to grow their blog, more power to them!

        • Claire says:

          Not necessarily, though, Jennifer.

          Carrie Isaac of SpringBargains.com and DenverBargains.com has had great success with the local model. I think it *absolutely* works — and is also really great for potential private ads as well.

  6. I just started a new blog that I’m hoping will generate some income. My goal is $30k but I’m giving myself a few years to reach that. I don’t have to quit a job, though. I stay at home with my children, while my husband works outside, and I want to help pay for my kids private Christian education.

    • admin says:

      This is great! I remember just seeing a Tweet from moneysavingmom saying that there is a real need for gluten-free deals blogs and/or blogs that focus on cooking and saving for those with food allergies.

      Do you have any sense of how many readers you *think* (even if it’s a wild guess) you’ll need to reach that goal?

      Have you started other blogs before?

      Did you check out the Sunbutter deal on amazon today? I’m really curious what Sunbutter tastes like!

      • Sunbutter basically tastes like creamed sunflower seeds. I did see the deal today, but I’m already stocked up :(

        I have a personal blog that is 2 years old and The Willing Cook has been in the works for over a year.

        I follow Money Saving Mom closely and I would love to get in her “network.” I’m planning to write a guest post to her in the next couple of weeks to see what that might do for her readers and for mine :)

        I have no idea how many readers I will need to reach that goal. There is another paid subscription component to the site in the works a couple of months away, but my husband is throwing around the idea that perhaps we won’t need that part if we can get enough revenue from advertising.

        Thank you for your encouragement! Perhaps I will send MSM an email letting her know that I’m out here.

      • I am going a bit more the Gluten free route on FFD- not fully because I think it is too narrow (fully GF deal blogging) but I have included a weekly (or so) Gluten Free recipe (that you can serve to company) and make sure if I come across GF deals I include them.

        My family is GF so it is a huge part of my life, so I decided to start including it.


  7. How funny that was totally random – I ended up here after your @savvyblogging tweet about Disclosure Policies. I went over to read Amy’s link that you mentioned above , only to remember I HAD commented last year over there, attempting to be anonymous, lol – there was bright and shiny picture next to by “Anon Frugal Blogger” haha.

    I left this same comment over there…

    All this to say that blogging for an income can change at the drop of a hat – your traffic and/or income can sky rocket or plummet. We’ve been incredibly blessed this year with June 2010 averaging 150,000 now the end of March 2011 we’re averaging 500,000 pageviews and the income has grown at the same rate.

    My husband is now home with me and we work on the blog full time together, it’s our ministry, our business, and it’s providing for our family of 6. It is possible, so don’t give up!

    • admin says:

      Hi Julia!

      I totally remember that “anonymous” thing from Amy’s post last year — oh well! It was great info you were (and are sharing) now ;) I forget why I was on your about page recently but I didn’t realize your eldest was 9 — !!

      I think what’s encouraging to hear is that you think that the income has increased at the same rate as page view increases…I think that’s sometimes a concern with bloggers – like – is there a bell curve at which point I stop growing?

      For instance, if you have 50,000 Facebook fans, do you reap the benefits of that, or does it seem like 10,000 of your fans are “silent”, etc?

      Thanks for stopping by – you know I love the Frugal Find ;)

  8. What would it take for me to quit my day job? To be honest, some money, maybe $5,000, as my day job is part time at a local church. I am new to this blogging thing, only been doing it about 9 months now. But would like to start looking into ways to do some monetizing, but don’t quite know how to go about it and how worthwhile is it, if you have about 100 page views per day?

    • Claire says:

      Oh! I see you just put up the enchilada sauce recipe from the Simple Dollar — I saw that today and was pumped!!

      The easiest thing to try would be to sign up for the amazon affiliate program. Then, in one of your posts when you talk about a book or product, link to it through amazon. That’s a good, smart way to start small.

  9. Evelyn says:

    I don’t blog but I work full time (status, not always paid hours…I am pretty much available all the time and I do accounting reports and such so I work at min an hour or so 6 or 7 days a week with a couple 5-8 hour days scattered in there and have busier weeks out of the month than others) from home for another company and made in the range of 15-20k last year. It has required sacrifices but I feel it has been worth it to be at home with my 2 yr old all the time. If we were to make 15-20k blogging I would be happy to start from there as a full time income (either my husband managing that and I still work for my company or I quit my job while my husband still worked from home) but if both me and my husband would not have outside jobs 30k would definitely be the bottom limit, a bit more comfortable around 40k.

    • Evelyn says:

      I suppose that I should note in pretty much the same position but less flexible (more phones hours and doing my reports and other things between phone calls) in the highest year I made about $28K so we definitely took into account costs that we would could forgo if I was working from home in the first place.

    • Claire says:

      Evelyn — So you aren’t blogging now? You work full-time from home doing the accounting reports but get flexible hours?

      • Evelyn says:

        That is correct. I have worked for the same company for the last 7 yrs in various capacities, including now which is mostly flexible hours. At various times throughout the year I have more or less phone shifts (8-40hrs a week) , depending on what the call center needs, which are scheduled so I have to be somewhere quiet with a strong wifi connection during those specific times. When I have more phone shifts I just have to take care of reports between phone calls, when I have less phone shifts they still pay me something for doing the reports and I can make the time whenever to complete them. Either way I get to be at home with my girl.
        I have toyed with the idea of starting some kind of blog and talked with my husband about starting a blog (he’s an excellent writer) but the concrete idea for a direction that really inspires either/both of us just hasn’t quite materialized yet (we are working on a couple ideas, although I must admit my husband is skeptical there is really money to be made by blogging). My husband actually has at least a dozen ideas that if he took the time to flesh out in a blog (or at all, really, but a blog would obviously give a place to test the waters so to speak) could turn into great full length books, mostly along a theological/religious bent, but like most people with many great ideas the problem is sticking even one out until completion. He has done some blogging in the past in various smaller platforms such as xanga which aren’t really set up to be used as a blog you can make an income stream from. As for me, I have training as a holistic health counselor so all practical things related to health, cooking, ways of eating, purposeful movement are interests, of course not to mention practical budgeting, homeschooling, homemaking, the pretty typical all encompassing mom or health blogger stuff. I have gotten very close several times to setting up local group classes (with a dr., a local doula service) but just when I’m getting close to pulling the trigger we have had to move to find work for my husband (its been a pretty rough 3 yrs or so to say the least). I know a blog would be more forgiving in that way but have struggled with honing in on a starting place with such wide interests, and how much to give away vs set up group classes/e-books, etc. So you could say my issue is just getting started…I think way too much :) Anyway…I’m just sayin, $30K would look pretty good right now on our budget!

  10. Beth says:

    This is a really intriguing article. I am an old granny (soon to be 57) and just last year started couponing for the heck of it. My husband and I live on his VA disability income, which is tax exempt, but I like to save money where I can, and we have always made whatever money on the side where possible. I never would have thought that blogging would provide an income. How do you develop a clientele, and who pays you for your opinion? Being this ancient, I have a lot of life’s experiences to talk about, and have been involved in a lot of things. Currently, we are CASAs (court appointed special advocates) representing juveniles who have been removed from their homes for whatever reason. We like to pan for gold in Indiana (yes, there is gold in virtually every state), my husband and I do a Bible study at the VA, and I recently earned my bachelors degree from a Bible college. We used to have a commercial art business painting advertising on showroom windows. Who would pay for any information or opinions that I may have?

    • Claire says:

      Beth — there are a couple main things that people can do to monetize blogs:

      –if you have a blog where you ever feature products or deals, then those products/deal themselves you can encourage readers to purchase, and you get a small percentage each time they purchase.

      – if you blog about coupons, there’s a whole industry built up to pay you a couple cents for each print that a reader does off of your site. all the clicks add up!

      The above opportunities are called “affiliate programs” — I have some videos of some of my reviews here: http://howtomakemoneyonlineworld.com/affiliate-reviews/

      The other main way is through private advertisers — essentially you sell ads on your site to private individuals, companies, etc. These can be banner ads on the side, or they can be individual posts, etc.

      Make a bit more sense?

  11. Realistically I made nothing for a long time. For 6 months I’ve made close to $500/month which is not a bad part time income. This year we’re hoping to make it $2K/month though (I started another blogging job and my traffic’s increased a lot). I stay at home with my kids so I won’t be quitting anything else. And my husband will not scale back his hours, though he does work early — 7 – 3:30 so he is home late afternoon to give me time to work. Once my blog is able to make more like $50 – $75K per year my husband will scale back. In the mean time the extra money is nice to pay down our mortgage and save up for the farm we want to buy!

    • Claire says:

      Hey Kate!

      I love your blog! What is the second blog you’ve started — or how did the traffic increase?

      From modern alternative mama do you make the bulk of your income off of your ebooks? Do they have an affiliate program?

      • Hi Claire,

        Thanks! :) I got a job blogging at Babble, too (they’d read and liked MAM). Some traffic increase was because of that. The rest was because I started writing on a wider variety of topics, and rearranged the site to be easier to navigate. (We added the categories on the right-hand side so people could easily view popular articles.)

        I do currently make most of my money from my ebooks, though advertisers are starting to get more interested in working with me (we had 30K pageview in Jan, almost 50K in Feb, and we’ll get about 75K in March). I do have an affiliate program for my ebooks, and a new one is coming out in a few weeks! This is the page if you are interested: http://www.modernalternativemama.com/affiliate-information/

        • Claire says:

          Awesome Kate! I don’t know what Babble is, actually…I’m checking it out right now. Essentially you get a byline link back, though, and become of that that’s how your getting the new traffic?

          You have great traffic and could definitely be monetizing more, for sure!

        • Hi Kate,
          Thanks for being so candid about your stats.
          My site has only been live for 2 months, and I “think” it is going ok, but it is so hard to benchmark when hardly anyone shares their statistics. I have had nearly 20k pageviews in my second month…
          I am yet to start my plan for monetizing, but would love your thoughts, if you get a chance to pop over for a look.

          Claire, I have just found this site – well done. It is so informative, but you are so generous with your one on one tips and advice!
          Again, would love love love it if you could swing by and share any of top line responses to the site, and how you might approach monetizing?
          Thanks! Andrea

  12. Ashley says:

    My blog is pretty new, so I honestly don’t know if it would ever pay like that. But if it did $20,000 a year would be enough for me to not work anything else! However we rent, so we don’t have a mortgage, don’t have a car payment, and don’t need a lot of money to live on. :) What I’d really love to know is how to bring in income to your blog. I have ads on mine, is that the only way? Thanks for sharing this!

    • Claire says:

      Hi Ashley!

      Let me check out your blog — but the big thing is what do you blog about?

      Honestly in *most* niches if you have more than 500 visitors a day you can probably be making around $1,000 a month (well, hopefully)…

      It’s obviously harder in some niches than others, but it can happen for sure!

      Do you ever talk about products you like?

      What do you currently do to monetize?

      • Ashley says:

        Well I’m not quite sure I have a niche, I talk about a bit of a variety of things. And I most definitely don’t have 500 visitors a day :) But I did only start it a few months ago, so I am assuming that takes time.

        I do talk about products I like, from books to items we’ve purchased or tried. I have the monetize option, it just put up a couple ads. I don’t know much about how it works so I assume that’s all it does? I don’t think anyone has clicked them so far though.

        • Claire says:

          Yeah but you’re just starting! The 500 number is just that – a number! – and don’t get discouraged by it at all! I’m just using it as a income reference point. On your post on “packaging girlhood” is that an amazon link, for example?

  13. Alissia M says:

    I have been blogging for almost a year now and I guess I just don’t know what the heck I am doing. This whole making money from blogging thing is very seriously frustrating the heck out of me. *please don’t mind the rant* I hear about bloggers saying that they are making all of this money and I just don’t see where. I am signed up to Ad Sense, Amazon, and a couple of other places, and I have managed to get paid $30 during the entire time that I have been blogging. I do it because it is a hobby of mine, but it is very time consuming and I am just about spent sometimes. To make some money would be so great for our family. My husband is the only one working and it is hard to get by. I blog about green living and I have over 5k followers w/ plenty of traffic. I just don’t know. I’m stumped.
    Well, thanks for listening.

    • Claire says:


    • Claire says:

      Alissia — Is this your first blog that you’ve monetized or have you tried to monetize before? Honestly it’s totally wacky how monetization works, and it’s absolutely true that blogger A might have the same traffic as blogger B and yet they might be making wildly different numbers!

      If you have some traffic, though, you should be able to be monetizing tips4green fine. Do you have more than 500 hits a day? Even if you didn’t, you could still monetize — I’m just trying to get a feel for it.\

      Here are a couple Qs:
      - When you post amazon deals do you always use your affiiliate? How rarely do you post Amazon deals?
      - Do you use Logical Media or MySavings for coupons?
      - Where is your adsense located. Have you tried putting a large block after one of your posts – or between 2 posts?

      • alissia m says:

        Hi Claire!

        Thanks for getting back with me! Yes, I always use my afflilate url when I am posting deals for amazon. I post deals about daily, but it could be every other day or so for them. I do use Logical Media and another one that I am drawing a blank on, but a lot of times I do not feel that theirdeals fit what my blog is about, so it is limited there too and I have never been pd from them. Also, my adsense is on my sidebar and through my daily emails to my readers. I wasn’t sure about bogging my blog down with ads all over the place. Maybe that is where I am lacking?
        Thanks so much for your help,

        • Claire says:

          alissia — are you seeing some income from amazon? i would think with your niche (i know from saving naturally) that amazon can convert really well especially. i’m surprised this isn’t more. you probably use mysavingsmedia as well as logical media for coupons sometimes? (i understand the rest of their deals may not be relevant!)

          is adsense in your feedburner?

          and you find that you’re not makign more than $30 per month on all of the above?

  14. Melanie says:

    I have just started toying with the idea of blogging. It has intrigued me for a few years now, but as a teacher, the last thing I wanted to do after researching, planning, writing lessons, teaching, and grading, was to sit at a computer for any longer. Well, the teaching issue is gone for now, so perhaps now is the time to jump into blogging. The vision for my blog is a trail mix due to my very eclectic interests. I think this may even help with followers because posts will be so varied. This was a VERY interesting article. Thank you so much for posting it. It may even be the eye-opener I’ve been searching for! I know about monetizing (a very little bit) but I haven’t heard of Amazon affiliates or what you’re talking about above with adsense being in a feeburner. I don’t even know what a feedburner is! So much to learn…

    • Claire says:

      Melanie — It sounds you also need to sign up for Amazon: https://affiliate-program.amazon.com/

      Amazon affiliates is a great affiliate program for new bloggers and bloggers who blog about a variety of things — perfect for you;) Basically anything you talk about your blog that amazon sells (so, basically anything) you can put a link in so that if someone either buys that item OR buys somethign else on amazon within a certain window of time– you’ll get a kickback!

  15. Wow, these #’s are boggling my mind! This will be my first $500 month (barely) and I have had 41,500 pageviews in the past 30 days.

    Clearly I am doing something very wrong….

    Especially if people are clearing $2000 a month with half of that.

    • Heather- I just looked at your site and “what you are doing wrong” is not giving people enough chances to pay you money (so to speak).

      You are probably posting somewhere between 30-40% affiliate link posts, no Google Adsense, and I don’t see any ad Networks.

      You could probably bump your affiliate posts a bit and no one would notice (as long as they are still good deals or freebies). Add in Chitika or Google Adsense, and sign up for an ad network- it’s not a massive payout but Lijit is very easy to get into and that will probably increase your bottom line by $100 a month or more..

      And this is unsolicited- but I might recommend a makeover. You have got a good amount of traffic going but your blog still looks like a personal blog- Just a new header would go a long way. I highly recommend http://fivejsdesign.com/.

      • Love Joy and actually had her do my blogger to wordpress transfer a few months ago. She’s a bit out of my price range though, so I actually am currently working with a different designer to get a more professional design hopefully in early April! Super excited about that.

        On the other front, I guess I worry about inundating my readers with too much OR becoming a copy cat of everyone else out there. You know? I took Ad Sense down because I was doing better with a different ad, but that one stopped doing so well. I might try Lijit there again (I was on them previously but they really slowed my blog down and I felt I did better with Ad Sense). I have an ad network willing to work with me when I hit 100,000 pageviews a month (they are the ad network for the site I write for)…but it will be awhile before I get there.

        You’ve given me a lot to think about though.

        • Are you running a cache plugin (WP Super Cache) on your site? If not get one and that will speed it up a bit.

          If you don’t want Adsense on your site, just add it to your feed (and your feed email). I make a decent amount just from that.

          here’s my opinion. Larger bloggers like Freebies4Mom or Money Saving Mom kind of have the “luxury” of running less affiliate posts and having less ads in their side bars if they want because they have a huge following and are already making a more that decent income.

          When you are smaller, and you want to make more money, I don’t really think you have that luxury (you do, but you won’t make as much). So it is a balancing act.

          On my site I run: Blogher Ads (2), Ligit Ads (3), Google Adsense (under posts) and on feed and Savvy Source. Then my affiliate and sponsored posts.


          • Claire says:

            I think I agree with Jen on that stuff. The bigger you yet, the less you have to post, essentially. Heather – it seems like you’re already doing a great job posting a lot of quality content that has nothing to do with affiliates and that just encourages comments, so try mixing in a few more affiliates;) Coupons would be a really easy way to up this for you, remember, as would Amazon deals.

        • Claire says:

          Heather — I would also add in that, although I do work with some ad networks, it isn’t always worth it. Comparing the CPM you get from most ad networks to the CPC that Google Adsense gives you often makes it clear that ad networks just aren’t paying better;(

      • Claire says:

        Heather — you can absolutely bump up the affiliate income as well by posting more deals. Try two more a day that are affiliate deals. Say, either through coupons.com, Amazon, or on Logical Media or MySavings. I would think this should add another $300-$500 to your bottom line each month

    • Claire says:

      Hey Heather — When did you start blogging?

      The one thing I would say *for sure* is that I would agree with Jen that your header makes it look like a personal blog.

      Also — definitely try adding in google adsense. Either in sidebars or (usually more effective) try it between posts. Say, between your second and third post to start off.

      • Claire I started back in August. I’m scheduled to see my first mock up of my new design the first week of April, so hopefully that will make a big difference soon.

        I really want to add Google Ad Sense after the my posts but I have no idea how! I have been researching that all afternoon, and I only succeeded in screwing things up, LOL. Back to the drawing board.

        • Claire says:

          Hey heather — use the plug in “Easy adsense” in wp — it works to do anything you want!

          • I just wanted to give an update. I REALLY took all the suggestions here to heart. Most notably Jen’s suggestion that I wasn’t giving enough chances to get paid.


            My income has skyrocketed since implementing both these physical changes (my design was already in the works but now it is up and it is dazzling!) AND this new mental mindset.

            I have signed a contract with Gorilla Nation to represent me, I’ve crossed the 75,000 pageview mark AND my income is slowly creeping to that beautiful # that I swore I would never reach.

            So THANK YOU. This post and the subsequent comments were definitely my *click* moment.

            Thank you!

  16. Ok- here is my take on why more bloggers are not open about what they earn..

    it’s because a good amount of mommy bloggers are making a really decent income.. for blogging and staying home. And the more that gets out, the more people blog and dilute the pool of readers (and income).

    Goodness, when you learn that it is possible to have 500 readers a day an you could make $1000 a month..who doesn’t want to do that.

    I have been doing this long enough (since 2008) to know that it’s not just that easy that you have to network, become well versed in promoting you blog, ect.. to actually get there. But that doesn’t mean lots of folks aren’t going to try (and again dilute the readers).

    I ran a photography business for 15 years and the same thing happened in that industry. Digital is fabulous for pro photographers- but also for non pros. So lots and lots of people became pros (more that are needed). And many, many of us got run out of business.

    So when you start adding up that blogs like Money Saving Mom (which btw, I love) get over a million hits a month (and you only need 500 a day to make $1000) you start realizing how much money can be made on a blog..

    and who wants to let that cat out of the bag.


  17. Amy says:

    I am so thankful for this post and also all the responses–what a great resource! I am very new to blogging and for me it is not an issue of when I quit my full time job–I was laid off last summer. I had dreams of starting a blog long before I was laid off with the goal of being a stay at home mom. I haven’t started to monetize yet and have few views to my blog.

  18. The other thing that I would look at is benefits. I stay home and blog now, but I would need to make quite a bit more if my husband did stay home and help because we would really miss his health insurance, life insurance etc. So, I think that I would have to factor that in as well. I do enjoy the part-time income that I am able to bring in, and it definitely helps motivate me to continue blogging. However, I would have to make a lot more for me to consider it full time with benefits. (-: This is a great discussion! I enjoyed reading all of the comments.

  19. This post and the comments are very helpful! I started my blog about 3 years ago, but only decided to try to start monetizing about 6 months ago. I have just hit 100+ visitors/day (which was a big barrier for me) and I’ve recently added affiliates from shareasale.com and of course, google Adwords. I’m hoping to launch my first eBook soon so I hope that helps.

    But, I’m wondering, do you think that my blog also looks too personal and that I need to redesign the top? I’m currently making very little $, but believe that I have the content to do so- I’m just still learning how to go about this! Thanks for your help! :)

  20. Vorlagen says:

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