Are you remembering to compare your Adsense earnings to private networks, private ads and affiliates to ensure that you’re getting the best rate for a given ad spot?
Remember the rule of thumb:
On Adsense, you want to look at the RPM. Then, compare that to the CPM of what you’re getting through a private network or affiliate.
Do a one week test using the different types of ads and see which is higher. Then, think about the other factors:
- Are you spending time managing a private ad?
- Has Adsense content or private network content (over which you don’t typically have much control) ever been a problem for your readers?
- Do you prefer the look or style of one ad over another?