Why Your Email Pitch Sucks (and how to fix it…)

I wrote this post recently over on another site and wanted to point to it here, because I think it’s incredibly relevant for bloggers everywhere. Knowing how to pitch well is one of the most crucial skills bloggers can learn, and one of the most falling-down-on-the-job skills I see bloggers grapple with everywhere.

If you learn how to pitch well, you’ll make huge strides in your efforts to blog well.

Here’s the first part of the article copied below, and click on the full link below to read the entire thing:

Whether you are the one pitching, or Lately, I’ve been thinking a lot about pitches.

The pitches I get, the pitches I send, and the sad world that is people-wanting-things-from-people-and-not-knowing-how-to-ask.

To start, let me say that no discussion of pitch failures would be complete without a shout-out to this amazing video the Mashable folks posted. Entitled, “Hardly Working: Start Up Guys“, I both died laughing and died realizing how many times my real life has imitated (this) art…

Read the full post here

The #1 Reason I Will Never Return to Your Blog and You Won’t Make Any Money

Sure, everybody’s different.

Everybody reads your blog differently and relies on a different form of communication to be notified when you have a new post: Twitter, Facebook, RSS, etc.


I use all those things. But with my favorite blogs – and with any new blog I want to keep extra good tabs on for awhile – I always subscribe via email. It may not be the norm these days, but it is what works for me, and it is what many people out there do.

So what is the #1 thing you can do to get me so annoyed with your blog that I’ll never come back?

Not offer me a way to subscribe via email.

Let me rephrase that: if you want me to read your blog, and you want me to come back, make sure you’re offering email delivery of posts (as well as all other options, of course). Every reader is different, and every reader feels passionately about the form of communication they are most reliant upon.

Not sure of what an email sign-up should look like? Without too many bells and whistles, here’s my simple email sign up for A Blog Job:

Screen shot 2010-12-26 at 1.23.07 AM

So, what’s the (terribly obvious) action step of this post?

Make sure you have a way for readers to subscribe — via email — and via everything else;)

Can I Make Money with a .Org Blog?

The short answer?

Of course!

Although many people worry extensively about how to identify their blog in the blogosphere, it’s time to remember that real traffic and real visitors will follow you whatever your blog title. Yes, there are concerns about SEO that mean that some people prefer a blog name that spells out their blogs topic instead of having a personal name in their URL. However, if you had a great enough blog, I would argue that it wouldn’t matter much if your blog’s url was wildly different from the topic. If you blog about saving whales, and you do so under JaneDoe.com, you can still succeed!

And if you blog under JaneDoe.org you can also succeed as a professional blogger. Need encouragement? Just take the recent case study of HighonHealth.org as an example.

Why is Monetization Missing from Savvy Blogging?

Although “Savvy Blogging” can mean a number of different things for different people, one of the things it means to me is a great group of bloggers who teach others how to be better bloggers. They do so through the title (and the LLC) “Savvy Blogging“, and they have an upcoming summit this year. The twitter account @savvyblogging and the hashtag #savvyblogging stream are favorites for many bloggers like me who like to share, encourage, and progress on the professional blogging journey.

I’m excited to be attending the Savvy Blogging summit this year, and one of the topics I hope that we’ll be able to cover in depth will be monetization. The reality, though, is that the touchiness of money means that conferences often won’t include specific numbers. Indeed, the sad thing about much of the blogging world – and yes, even the savvy blogging world – is that true monetization advice and information is hard to come by.

Now, don’t get me wrong – I would not be the first to sign up to share all my monetization numbers to a hall full of people at a conference!

But it is a sad reality at conferences and blogging events that monetization numbers are scarce, and advice can be general. What does it mean if a blogger in a monetization session says that one affiliate “does well” for them? And how can you relate their monetarily “doing well” advice to your own blogging situation if you don’t know their traffic, or the estimated traffic averages for top performers in that affiliate?

Getting numbers is not about tearing others down or finding a tippy toe to stand above someone else on. It is about facts, information, and progress. Blogging should not be a competition. Instead, it’s a place to lift others up, encourage the community, and open wide the flood gates of knowledge. And one of these areas is in monetization;)