Comparing Adsense Earnings to Private Networks or Affiliates

Are you remembering to compare your Adsense earnings to private networks, private ads and affiliates to ensure that you’re getting the best rate for a given ad spot?

Remember the rule of thumb:

On Adsense, you want to look at the RPM. Then, compare that to the CPM of what you’re getting through a private network or affiliate.

Do a one week test using the different types of ads and see which is higher. Then, think about the other factors:

  • Are you spending time managing a private ad?
  • Has Adsense content or private network content (over which you don’t typically have much control) ever been a problem for your readers?
  • Do you prefer the look or style of one ad over another?

Why Brands Should Hire (Mom) Bloggers

On the heels of a great blog conference, I’m prepping a few posts in reference to the monetization sessions I was able to enjoy at Blissdom in Nashville.

In my efforts to scour the web for others’ reactions to the conference, I enjoyed reading this post over at Better in Bulk about why brands should hire bloggers in the first place.

Her take? Moms have influence, and when moms get on blogs they can talk up a brand or a product like a pro. Actually, they can talk way better than a pro, because they are talking like a mom.

Which is, of course, the whole point.

The article continues and has other gems about how moms typically choose the products and companies that they want to care about long-term, building win-win partnerships on both sides that bring both brand and blogger to new heights.

However, I got side-tracked in my reading when I noticed something startling. In a fascinating twist, I saw that the post was actually sponsored through a sponsored post gig the writer has.


Or proof that mom bloggers really can connect words with brands?

You decide.

Why Professional Bloggers Should Use WordPress

What’s Really Important, and Why It’s OK When Your Blog Crashes

One of the best life lessons any professional blogger can learn is that any blogger – not matter the size of their blog and the size of their team behind it – can suffer the most simple of nightmares: the crash.

Today, I happened to notice dear old ProBlogger had gone the way of the website outage (well, technically it was still loading, just barely, though).

Screen shot 2010-12-26 at 1.00.30 AM

It got me thinking what we can learn from some outages, and the answer was clear — no less so because today happened to be Christmas.

No matter how important blogging is to you, it is not the only thing.

Today, on Christmas, celebrate with the ones you love;)

As one mommy blogger once said, when your kids grow up you don’t want them looking back on their childhood and only remembering the back of mommy’s head at her laptop…

Happy Holidays!

Twitter Moms – Is Micro Blogging for Gift-Cards Worth It?

This is a great article by Anna over at ABDPBT about Twitter Moms – a site where mommy bloggers (okay, mommy micro-bloggers) can earn gift cards promoting products for big brands.

Screen shot 2010-12-26 at 1.28.37 PM

As Anna says, it looks like not all is well in the land of Twitter Moms — or is it? Me, I just have enough problems trying to figure out how Twitter Moms works. As a newbie to the site, it’s definitely hard to navigate and I’m in need of a bit red button saying “Start Here!

If any of you have participated as a micro-blogger for Twitter Moms I’d love to hear if you’ve had positive experiences or not.

Okay, enough said. Check out the article, then try to figure out Twitter Moms for yourself.

Time Management for Bloggers – The Holy Grail

It’s 2 am, and your post isn’t finished. Sure – it’s a long one, but honestly the real barrier to finishing has been all the facebook chatting, ebay vintage lamp hunting, and random googling of celebrity gossip. If you’re a blogger, you know the problem.

When you spend all day on your computer, you have to learn to not make your computer time one big black hole of a time suck.

I love reading about time management and productivity, and was so happy that my friend Amy of Blogging with Amy came out with her new ebook on the subject. I was thrilled to preview the book, and now am happy to encourage my readers to go ahead and buy it right now for the low price of just $9 here with code 9BUCKS.

So what is Tell Your Time all about?

Tell Your Time is a simple, easy read that will introduce you to a revolutionary (yes, really!) way to organize your time. Amy shows you how to identify the most important priorities in your life, and then uses a visual mapping system to figure out the amounts of time (and when in your day) you should be spending on each area. Only then – once you have a wise idea of what is important – do you actually plot your schedule on a weekly basis.

I thoroughly encourage this ebook, and am so happy to be able to know someone who wrote such a powerful, simple idea in such clear words. It’s a quick read, and you will gain quick wisdom!

Although normally $12, it’s $9 now with the coupon code 9BUCKS– so buy it now if you’re interested!

A Recap of BlogWorld Expo (Forthcoming)…

The recap is forthcoming, but let me just take a moment and say: Wow.

Great speakers, great chats, and much food for thought shared.

Screen shot 2010-12-26 at 1.17.35 AM

I’m happy to be speaking here this year, and look forward to next year.

Monetization Thoughts from Blogging with Amy

My friend Amy has the great post up about affiliate marketing, what it means, and how to start doing it here.

Screen shot 2010-10-05 at 9.04.17 PM

Reading about the monetization ideas of others is critical, and even if you think you are hearing something you’ve heard before, the reality is that you need to hear things many times before you actually absorb them. The moral? Keep listening!

Blog World Expo – I’m Speaking

Screen shot 2010-12-26 at 1.15.19 AM

We’re coming up on BlogWorld this year, and I’m excited to be one of the speakers.

Will you be there?

Monetization Snapshot – The Simple Dollar

I loved this post over at The Simple Dollar entitled “How The Simple Dollar Works.”

Why did I love it, you ask?

Because it laid out some of the ways that The Simple Dollar monetizes. Since I love Trent and The Simple Dollar, and I love learning about blog monetization practices that others employ, this was a great post for me to read;)

Picture 8

Here is the overview of Trent’s income sources:

Trent says: “My income comes from several sources: ads run on The Simple Dollar, links to the books I review on Amazon, sales of my own books and ebooks, and freelance writing opportunities I’ve picked up along the way.”

Through analyzing the entire post, I found these particular points of interest particularly valuable. Although I don’t agree with all these statements for my own experiences with blogging, it’s interesting to see what he is experiencing:

  • Ad-blocking software prevents ad revenue: Trent says, “I usually get about 1.4 million page views a month, but many of those page views are from people running ad blocking software, so I can’t count them at all towards the revenue I earn.” This surprised me, and I wonder if this is specific to the partner personal finance niche Trent has?
  • Email newsletters don’t make revenue: “Generally, I don’t make money from the emails at all. The emails basically just contain the content of The Simple Dollar, packaged up and emailed out to about 35,000 daily readers.” Again, this surprises me. Trent really has no ads or affiliate links in his email newsletters?
  • Freelancing income counts as income: He counts freelancing as part of his blog income. I recently saw that Erin at 5dollardinners does as well. This is not something I do — do you?
  • The Simple Dollar uses very few ads: Trent says: “I try very hard not to load the site up with ads – I have only one above the fold, though I could easily sell three or four of them and make a mint (or at least a lot more than I do).”
  • He worked part-time for a long time on his blog before it became a full-time income.
  • His blog has not brought him riches: Trent has made comments before about believing he could make more than he does when he went full-time, and this post reiterates that message. Interesting to note, given his very healthy traffic numbers.

Read the full article, and take a look at some of the fascinating comments people left.