Comparing Adsense Earnings to Private Networks or Affiliates

Are you remembering to compare your Adsense earnings to private networks, private ads and affiliates to ensure that you’re getting the best rate for a given ad spot?

Remember the rule of thumb:

On Adsense, you want to look at the RPM. Then, compare that to the CPM of what you’re getting through a private network or affiliate.

Do a one week test using the different types of ads and see which is higher. Then, think about the other factors:

  • Are you spending time managing a private ad?
  • Has Adsense content or private network content (over which you don’t typically have much control) ever been a problem for your readers?
  • Do you prefer the look or style of one ad over another?

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