Monetization Lessons from Savvy Blogging: Part 3 (The Qualitative Conclusion)

At this point in my Monetization Lessons from Savvy Blogging series (see part 1 here and part 2 here), I’ve thrown out a bunch of numbers.

  • Income numbers
  • Traffic numbers
  • Subscriber numbers
  • Time Spent Blogging Numbers
  • (You name it, I’ve thrown it out!)

But what’s the point of all these numbers, and what can we really learn from JD Roth’s monetization talks at Savvy Blogging?

What’s the qualitative (read: not number based) take-home message?

I’d argue that there are three. Here they are:

  1. Monetizing takes work.
  2. Monetizing goes hand in hand with overall blog success (you can define the phrase “overall blog success” however you want, but typical metrics might include traffic, engagement, quality writing).
  3. However, monetization is not necessarily dependent on overall blog success. Monetization is also a choice. Even the most “successful” blogs in terms of traffic, engagement, and quality writing may not be monetized, or may not be monetized well. For evidence of this, take one look at the chart, Real Income Stats from Bloggers, that JD Roth shared with us during the session. As you can tell from the chart, and you can tell from simply talking to bloggers everywhere, the actual amount that a blog earns is highly dependent on the monetization strategies of the the bloggers at hand. If you have a blog with 10,000 hits a day, you are more likely to earn more than a blog with 1,000 hits a day, but this hardly guaranteed! Your actual income stats depend on a host of factors, and one of those factors is intent.

Now, many bloggers don’t have an interest in monetization. Monetizing is not a goal and (rightly for them) does not hold a place in weekly strategy sessions or blog daydreams for all bloggers. And in that case, I accept that A Blog Job may not be the blog for you.

However, if you are someone who is trying to monetize, and trying to monetize well, there are distinct things you should be doing aside from just concentrating on content.

Now – don’t get angry I just said that!

Obviously we all hope that quality content is a cornerstone of your blog already. However, if you are really trying to improve the income on your blog the answer may not necessarily be to “write better content” or “get more visitors”.

In the weeks to come here on A Blog Job, we’ll be looking at exactly the type of things you can be doing to up your income – even if you have a static following, and even if you don’t want to spend more hours in your day trying to write better.

One of the sources we’ll be looking at is actually JD’s new (old) blog about animal intelligence, which he’ll be using as a case study on Get Rich Slowly about blog monetization ideas (see more on his plans here). He’ll be writing about this topic once a month, and I’ll be sure to share his findings here as we work through some of these sticky monetization strategies.

Picture 5

Oh, and if your first question is, “How is a blog about animal intelligence going to make money?” wait for my next post – where we’ll look at this very issue!

Comments

  1. Pete says:

    Thanks for the great post. Good advice! Work day to day can be extremely difficult. Is the answer to enjoy what you do or do what you enjoy? It’s tough. Thanks for you insight though.

    I stumbled upon this blog like I did yours. Though their insight on work was very meaningful: http://burisonthecouch.wordpress.com/2009/12/31/our-house/

    Thanks for the post! I’d love to see more like it.

Speak Your Mind