Monetization Snapshot – The Simple Dollar

I loved this post over at The Simple Dollar entitled “How The Simple Dollar Works.”

Why did I love it, you ask?

Because it laid out some of the ways that The Simple Dollar monetizes. Since I love Trent and The Simple Dollar, and I love learning about blog monetization practices that others employ, this was a great post for me to read;)

Picture 8

Here is the overview of Trent’s income sources:

Trent says: “My income comes from several sources: ads run on The Simple Dollar, links to the books I review on Amazon, sales of my own books and ebooks, and freelance writing opportunities I’ve picked up along the way.”

Through analyzing the entire post, I found these particular points of interest particularly valuable. Although I don’t agree with all these statements for my own experiences with blogging, it’s interesting to see what he is experiencing:

  • Ad-blocking software prevents ad revenue: Trent says, “I usually get about 1.4 million page views a month, but many of those page views are from people running ad blocking software, so I can’t count them at all towards the revenue I earn.” This surprised me, and I wonder if this is specific to the partner personal finance niche Trent has?
  • Email newsletters don’t make revenue: “Generally, I don’t make money from the emails at all. The emails basically just contain the content of The Simple Dollar, packaged up and emailed out to about 35,000 daily readers.” Again, this surprises me. Trent really has no ads or affiliate links in his email newsletters?
  • Freelancing income counts as income: He counts freelancing as part of his blog income. I recently saw that Erin at 5dollardinners does as well. This is not something I do — do you?
  • The Simple Dollar uses very few ads: Trent says: “I try very hard not to load the site up with ads – I have only one above the fold, though I could easily sell three or four of them and make a mint (or at least a lot more than I do).”
  • He worked part-time for a long time on his blog before it became a full-time income.
  • His blog has not brought him riches: Trent has made comments before about believing he could make more than he does when he went full-time, and this post reiterates that message. Interesting to note, given his very healthy traffic numbers.

Read the full article, and take a look at some of the fascinating comments people left.


  1. Petula says:

    I am fascinated by this time of success. Is it focus that makes this possible? Complete understanding? Perfect implementation? Or nothing else to do but blog? I think I’m missing a key point to realizing this type of success.

    I count my freelance writing and editing as part of my overall business. I think of blogging as freelancing as well especially since I write for a couple of other blogs. I’d really like to increase my other writing and editing (with one or two large projects per month) because the money is better in those areas to have more time to blog without worrying so much about the monetizing and whatnot.

Speak Your Mind