There’s a new kid on the block, and she’s here to make mommy money.
Sway Group, LLC is a new agency started by Danielle Wiley that, among other things, will likely prove once and for all that bloggers don’t need to wait to meet their first agent until they have a book proposal in hand. Sway Group aims to represent bloggers as blogger agents in all manner of daily transactions — helping bloggers broker better daily deals with brands.
Sounds smart, and sounds crazy that no one has thought of this before.
Sway group came out of the gates with guns blazing this week, and Mama Pundit reports that the following awesome mom bloggers are reportedly already signed on for what Sway Group anticipates will be their first year (and their first million in revenue).
Get to know some of the Sway Group clients:
Amy Storch of AMALAH
Jyl Johnson Pattee of MOMITFORWARD
Liz Gumbinner of MOM 101
Kristen Chase of MOTHERHOOD UNCENSORED
Gabrielle Blair of DESIGN MOM
Isabel Kallman of ALPHA MOM
Alice Bradley of FINSLIPPY
Eden Marriott Kennedy of FUSSY
Rebecca Woolf of GIRLS GONE CHILD
Roxanna Sarmiento of EVERYDAY TREATS
Chris Jordan of NOTES FROM THE TRENCHES
Sarah James of WHOORL
Tracey Gaughran-Perez of SWEETNEY
Katie Allison Granju of MAMAPUNDIT
Karen Walrond of CHOOKOOLOONKS
Lindsay Ferrier of SUBURBAN TURMOIL
Catherine Connors of HER BAD MOTHER
Heather Spohr of THE SPOHRS ARE MULTIPLYING
Linda Sharps of ALL & SUNDRY
Laura Mayes of THE QUESO
Ellen Seidman of LOVE THAT MAX
Susan Wagner of THE WORKING CLOSET
Monica Bielanko of THE GIRL WHO
Meagan Francis of THE HAPPIEST MOM
Jessica Ashley of SASSAFRASS
If you’re smart like Anna at ABDPBT, you can’t help but notice that a few of the big mom bloggers out there (Dooce, Jessica Gottlieb, The Bloggess) are noticeably missing from the pack. I can’t help but wonder whether some of the large mom bloggers who are with Federated Media
have some sort of clause preventing them from going with a blogger agent.
Update: My silly self forgot that the awesome Catherine Connors at Her Bad Mother is indeed a part of Federated Media. So throw that half-baked idea goes out the window;)
Even if having a blogger agent is the farthest thing from your mind as you remember to get up your daily post, it still is a positive step to see happening in the blogosphere. It’ll be fascinating to see how Sway Group plays out, and to watch the happenings of some of their bloggers over the next year to see how their blogs grow and transform with the support of a commission-based cheerleader in the corner.