The Art of Irrelevant Pitches

People often write articles and posts about what it means to write a good pitch.

Writing a good pitch is an art, and if you’re in the business of pitching to bloggers (or you’re a company in the business of pitching to bloggers) it would be worth your while to do some practice in writing good pitches. After all, what’s the difference between a good pitch and a bad pitch? Getting what you wanted!

Now, in this post I’m not going to talk about a good pitch is.

Instead, I’m simply going to laugh at a terrible one. You know, one of those pitches that are so bad that the “offer” has nothing to do with the person being pitched (read: you blog about dogs and the pitch is about makeup). So bad that the grammar is off (read: you can barely read at all!). So bad that your name or the name of your blog is substituted with someone else’s (read: the pitch I got this week).

This week, I received such a pitch. After sighing, and then whining, and then laughing, I began searching the blogosphere for other examples of pitch disasters, and I came across this fantastic one posted by ProBlogger Darren Rowse.

Yup, Pepsi is pitching Problogger for…what? It’s entirely unclear.

So: What’s the worst pitch you’ve received recently?


  1. Alea says:

    The worst pitch I received was from one of the payday loan companies. I did not bother to send them a polite rejection letter; I just deleted it.


  1. [...] When you give away your writing for free (or for a box of gluten-free Chex — the most recent worst pitch I’ve received), you’re adding to the problem. For some insight on what bloggers should [...]

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