Which Blogger Do You Want to Be?

In a session at January’s Blissdom conference, the blog monetization session included some real-life snapshots of blog earnings from real bloggers. Check out these two bloggers to get a sense of what they are charging.

Which of these two bloggers would you rather be?

Blogger A:

Screen shot 2011-03-05 at 10.20.10 PM

  • Ad rates: $50 for 125X125; $60 for 250X250 per month
  • Sponsored Post: $100
  • Twitter Party: $1,000
  • Consulting: $50-$150 depending on the duration
  • Events: Paid $250 as a stipend for a 2-day trip to NYC

Blogger B:

Screen shot 2011-03-05 at 10.20.20 PM

  • Ad rates: $50- $100/month
  • Sponsored Post: $100
  • Guest Post on a Brand’s site: $500
  • Consulting: $50/hr for a bigger job
  • Focus Group: $50-$150/hr
  • Product Reviews: $50
  • Brand Event: Paid up to $1,000
  • Spokesperson role: $700 plus related expenses

Comments

  1. Though I don’t completely identify with Blogger A (they seem a little, um, boring, in my opinion, though obviously this is a vague description), I wouldn’t want to be Blogger B. Blogger B is generating a great amount of revenue, but it doesn’t seem like they’re building their own brand: she’s creating content for other companies and helping build their brand

    There’s absolutely nothing wrong with that, but I started a blog to build my own business, not to work for someone else. So, I really have no interest in doing brand events or being a spokesperson or guest posting on another brand’s site because it does nothing for my brand. It may give me personal prestige, but it doesn’t give my brand prestige.

  2. I see more value in the model that Blogger B mostly because there’s more variation to it. For example, I’m a contributor for SC Johnson. I am providing content for their brand while building my brand recognition. I’m also still plugging away and creating content for my own brand, along with other things I have in the pipeline.

    In my opinion, building a brand doesn’t have to necessarily come in the form of doing things solely for your own brand. It’s also brand partnerships that create brand recognition. This is similar to how we partner with other bloggers for cross promotion and work on series or specials even. Granted when we’re doing this for a large corporate brand, there is a different type of cross promotion, but it’s still there to help build credibility and authority for our personal brands.

    • Claire says:

      I totally agree Andrea — That said I’ve never exactly been a contributor big brand and I’m not sure how it works on a daily basis.

      Is it similar to having a company sponsor a series — or a monthly sponsor, say? Or how would it differ from those two (with which I’m quite familiar)?

      You agree to set a number of content creations over a period of time?

  3. Hey Claire,

    Sorry for the delayed response (I was getting ready for and returning from vacation).

    The only real difference is you are writing, or acting as an ambassador for the company. In my situation, I am providing content for their site as part of my role. However, that is not always the case.

    I know most bloggers prefer to keep content on their own sites and host a sponsored series for obvious reasons. The difference with the sponsored series versus writing on a company site is likely just contractual more than anything else.

    There are definitely benefits in having your content on someone else’s site though too – especially a large company with a great PR and Alexa ranking :) As I mentioned above, having the exposure and good backlinks can do a lot for our brands. Heck, isn’t that a large reason why many bloggers do guest posts for other blogs? There is always a benefit in doing that in my opinion regardless of how large a site has become.

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