Why is Monetization Missing from Savvy Blogging?

Although “Savvy Blogging” can mean a number of different things for different people, one of the things it means to me is a great group of bloggers who teach others how to be better bloggers. They do so through the title (and the LLC) “Savvy Blogging“, and they have an upcoming summit this year. The twitter account @savvyblogging and the hashtag #savvyblogging stream are favorites for many bloggers like me who like to share, encourage, and progress on the professional blogging journey.

I’m excited to be attending the Savvy Blogging summit this year, and one of the topics I hope that we’ll be able to cover in depth will be monetization. The reality, though, is that the touchiness of money means that conferences often won’t include specific numbers. Indeed, the sad thing about much of the blogging world – and yes, even the savvy blogging world – is that true monetization advice and information is hard to come by.

Now, don’t get me wrong – I would not be the first to sign up to share all my monetization numbers to a hall full of people at a conference!

But it is a sad reality at conferences and blogging events that monetization numbers are scarce, and advice can be general. What does it mean if a blogger in a monetization session says that one affiliate “does well” for them? And how can you relate their monetarily “doing well” advice to your own blogging situation if you don’t know their traffic, or the estimated traffic averages for top performers in that affiliate?

Getting numbers is not about tearing others down or finding a tippy toe to stand above someone else on. It is about facts, information, and progress. Blogging should not be a competition. Instead, it’s a place to lift others up, encourage the community, and open wide the flood gates of knowledge. And one of these areas is in monetization;)


  1. I agree Claire! It is one of the most frustrating parts of being a blogger. I have been blogging for a year (20-40 hrs a week consistently). It has all been trial and error and I still have a ton to learn. Glad to know I am not alone and getting just “general info”!

  2. Carrie Isaac says:

    I think you have to be careful when asking for dollar numbers. If someone said they made $400 off of a single, 50ยข per lead affiliate offer in one day, most of us would take that as a pretty stinkin’ nice chunk of change for a single offer.

    However, that doesn’t mean it really did that well for them. It basically means they got 800 leads off of it. Say that blog gets 80,000 uniques a day – they only converted the offer at 1%, which is really not a great conversion. (Obviously, the higher the readers the lower the conversion rate.)

    So, I guess I basically said what you said in the next-to-last paragraph, huh? ;) I just know that most bloggers don’t even think about things like conversion rate, site traffic, etc. when discussing numbers. A good session on monetization will probably deal more with percentages than actual dollar figures.

  3. Carrie Isaac says:

    Ah, so, never mind my analogy above – after I got to thinking about it more, a conversion of 1% of ALL blog readers (not clicks) would actually be pretty good. Still, you have to look at lots of things other than dollar amounts.

    I think it’s also worth saying that *no one* likes to talk about how much money they make, in any field. Bloggers are no different. I am generally happy to share more specific numbers in a smaller setting, but generally am not going to say “I made this much $ from this” in a blog post or on Twitter for the whole world to see.

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